Fragrance is a unisex, generic term used for perfume. … Toilette (Eau de Toilette) – A light spray composition with 5% – 15% pure perfume essence dissolved in alcohol. Usually lasts for about 3 hours. Perfume (Eau de Parfum) – Historically genderless, used to describe both men’s and women’s fragrances.

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Why & How To Wear Fragrances

An invisible part of your personal style.
One that has a significant effect on how people perceive you.

Fragrances can:

  • Increase your level of attractiveness.
  • Increase your perceived level of trust.
  • stress levels.
  • Increase confidence levels.
  • Increase your alertness.
  • Double your chances of getting a woman’s phone number <3
  • Despite all these benefits – 80% of men don’t use a fragrance regularly!
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Despite all these benefits – 80% of men don’t use a fragrance regularly!

  • Eau Fraiche – The most diluted version of fragrance, usually with 1% – 3% perfume oil in alcohol and water. Usually lasts for less than an hour. 
  • Cologne (Eau de Cologne) – Oldest term for perfume, used in North America for masculine scents. Light, fresh and fruity, typically composed of 2% – 4% perfume oils in alcohol and water. Tend to be used in fragrances for younger people. Usually lasts for about 2 hours.
  • Toilette (Eau de Toilette) – A light spray composition with 5% – 15% pure perfume essence dissolved in alcohol. Usually lasts for about 3 hours.
  • Perfume (Eau de Parfum) – Historically genderless, used to describe both men’s and women’s fragrances.  The best term used to describe a fragrance. Contains 15% – 20% pure perfume essence and lasts for about 5 to 8 hours.
  • Perfume – A corruption of the Latin phrase per fumum (through smoke). The most concentrated and expensive of all fragrance options. Slightly oilier, perfume, or parfum, is composed of 20% – 30% pure perfume essence. A single application of perfume can last up to 24 hours. 
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Why are men hesitant to wear fragrance?

Due to lack of basic information, ignorance about the various terminology and a fear of wearing it wrong or just plain smelling BAD.
This article is an introduction to the different types of fragrances – why and… more importantly how you need to select and regularly use a fragrance that complements your natural body odor.

More money does not necessarily mean better colognes or perfumes. Some of the most popular fragrances of the past were relatively cheap formulae. It is possible to mix expensive raw materials and end up with a pricey mess.Usually, the amount of concentrate a fragrance contains will affect its price.

Major brands create perfumes that are part science and part marketing. They have a familiar feel to all their perfumes. Ralph Lauren perfumes, for instance, are made to have a family of familiar scents. If you’ve worn one for years – the newest Polo perfume should feel comfortable to you, even if it’s not the same scent you are accustomed to.Often, what you end up paying for is the marketing cost and the image associated with a brand and not necessarily the cost of raw materials comprising the scent.

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When deciding to purchase a new fragrance – let your nose decide!

Women like to be with guys who smell good. Smell is our strongest sense. It is connected to our memory – we make deep connection to emotion. Our reaction to scents is fast and strong although our understanding of it is at a nascent stage right now.

Wearing a fragrance is a distinctive way of expressing yourself. Depending on the scent you choose, wearing a fragrance can make you more attractive and more approachable. Once you find some fragrances that you feel comfortable wearing and build an appreciation for perfumes that complement your natural odor, you’ll move on to the next level of purchasing fragrances – choosing them simply because you like how they smell.

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